How to get your Google review link

Find your link in four steps

Google’s help page, Create a Google link or QR code to request reviews, sets out the steps. In short:

1. Sign in

   Use the Google account that manages your Business Profile. The review tool sits inside the profile, so you need access to manage it.

2. Open your profile

   Open your Business Profile: search your business name on Google while signed in, or go to business.google.com and choose your business.

3. Open the review tool

   Select Read reviews, then Get more reviews. If you manage your profile from Google Search, the button may be labeled differently. Look for the option to get or ask for reviews.

4. Copy the link

   Select Copy. Paste it somewhere you can find it again, like a saved email template or a note on your phone.

Google’s buttons change from time to time. If yours look different, its help page is the reference.

Get the QR code

The QR code sits in the same window as the link. To keep it, right-click the image and choose Save image as.

Google notes that review QR codes can currently be generated only on a computer browser, not on a phone. If you are on a phone, switch to a computer for this step.

Print it on a card, a receipt or a sign at the counter. Whatever it sits on, it is still part of the invitation, so the words beside it matter as much as the code. A line such as “If you’d like to share how it went, we’d value it” leaves the choice with the customer.

Where to share it

Google’s page suggests receipts, thank-you emails, the end of a chat, and a printed sign in your store. The link can reach a customer in person, in writing, by phone, by email or on social.

The channel matters less than one rule: every customer you served gets the same invitation. The link is only as fair as the list it goes to. If it goes out only when someone remembers, or only when the customer seemed pleased, your public record becomes a sample of your best days rather than a picture of your service.

Pick the moment first, then the channel. The best moment is right after your team gave its best care: an honest answer, a problem solved, a clean handoff. In the Method, that moment closes the four moves your team runs with every customer.

Zero moments? Make one, then ask.

The full approach to the ask itself, with a sample invitation, is in the guide How to ask customers for reviews.

A short invitation to send with it

Adapt the brackets. Send it to every customer you served, in the same words each time.

1. 1Thank them for the work
2. 2Invite, with the link
3. 3Leave the choice with them

A saved template is fine. Check the name and the details each time, so it reads as written for the person who receives it.

What the link should never carry

The link makes the invitation easy. It does not change what an honest invitation is. Google’s Maps user-generated content policy says merchants may not offer incentives “in exchange for posting any review,” may not “selectively solicit positive reviews from customers,” and lists as examples of what it does not allow: “Merchants requesting that staff solicit a certain number of reviews” and “Merchants requesting that staff solicit reviews that include specific content, including content that identifies a staff member.” Those lines are quoted as written; this guide does not interpret them and is not legal advice.

The Method’s own limits go a step further. A review link never travels with:

• An offer of anything in return, such as a discount, a gift or an entry into a draw
• A request for a star rating, or for five stars
• A filter that sends it only to customers who seem happy
• A count to hit, for the business or for anyone on the team
• A request to mention a team member by name
• Talking points or suggested wording for the review
• A request to change or remove a review already written

Check how evenly it goes out

Most guides stop once the link is copied. The link is the easy part. The harder part, and the part you can measure, is whether it reaches every customer the same way.

The Reciprocity Method™ measures the practice, not the count. Two of its four practice measures apply directly to the link:

The other two, Reply Rate and Resolution Rate, cover what happens after a review arrives: of the reviews you received, how many you answered within your reply window, and of the problems raised, how many you closed. A problem is closed when the fix held and the customer has confirmed it.

A simple tally sheet at the counter, or a column in your job log, is enough to start. These numbers belong to the practice. They are never a quota for the person making the ask, and they are never broken out by name.