Watch the Method.
Short films on the practice: what it is, how it runs, and how to handle the moments that decide a reputation. Each runs under two minutes.
The Reciprocity Method™: Promo Films
One moment of the Method in each film.
Promo film · 0:58
Same Rulebook
In racing, the clock decides. In business, your customer decides.
Watch on YouTube
Promo film · 1:10
The Return
You win on who’s there when it comes back around.
Watch on YouTube
Coming soonPromo film
The Handoff
The next film in the series.
In production
The Guides
The moments that decide a reputation, one at a time.
The Guides · 1:10
How to ask customers for reviews
Earn the moment, invite everyone the same way, and leave the review to them.
Play the film
The Guides · 1:03
How to respond to reviews
Who a reply is really for, and six steps for hard reviews and good ones.
Play the film
Coming soonThe Guides
How to deal with angry customers
A complaint is a burden your customer wants help carrying.
In productionPreviews
A look inside each step, before you take it.
FreePreview · 0:58
The Reputation Diagnostic
Ten questions, about two minutes: your stage and your weakest habit.
Play the film
Preview · 0:52
The Newsletter
One real problem each month, why it costs you, and the evidence.
Play the film
Preview · 1:05
Relationship Equity Action Plan
The small gaps around good work, named and put in order. R.E.A.P.
Play the film
Preview · 1:09
Deep Diagnostic Review
A narrated presentation for you and your team, with your written report.
Play the film
Preview · 1:18
The Frontline Phrase System
Nine cards for the moments that matter.
Play the film
Preview · 1:25
The Leadership Phrase System
Nine cards for leading the practice.
Play the filmWhere to go next.
Every film leads to the same daily practice. Find out where yours stands in about two minutes.
