Map your journey
The Relationship Equity Action Plan
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For owner-led businesses whose work is better than their public record. Reputation is equity, earned in small actions. The Relationship Equity Action Plan finds where yours is leaking and puts every fix in the order that compounds. Own the actions, and you own the outcomes.
Read the preview’s transcript
Your work is good. Your customers say so. But what surrounds it… has drifted.
A number that leads nowhere. A message no one answered. A profile no one owns. Small gaps, in plain sight, quietly costing you trust.
The Relationship Equity Action Plan finds them. Every surface, measured against your own record. Every gap, named. And then… the part that matters: the order. What comes first, what it unlocks, and how each step compounds.
One written plan, built from your own live surfaces, that you apply to your daily tasks. Reputation is equity, earned in small actions. Own the actions, and you own the outcomes.
Your next steps are… the Method.
What comes from us, comes to us.™
01The gap
Customers like the work. What surrounds it has drifted.
A number that leads nowhere. A message no one answered. A profile no one owns. Small gaps, in plain sight, quietly costing you trust.
Being in business, the problem isn’t always your fault; staying in business, the solution is always your opportunity.
The Reciprocity Method™
02What you receive
One written plan, built from your own live surfaces.
Five parts, in the order you use them. Every figure in your plan carries its source and capture date.
- 01
Equity Snapshot
Where you stand
- 02
Benchmark
Beside your peers
- 03
Leak Diagnosis
Every gap, sourced
- 04
Prioritized Plan
Every move, in order
- 05
The Method
How it compounds
03How it works
Four steps, and no surprises.
Nothing is charged until TRM has read your intake. If the plan isn’t the right fit yet, you’ll hear that too, with the right first step.
- Step 1
Send the intake
Every Relationship Equity Action Plan begins with an intake about your business.
- Step 2
TRM reviews it
Each intake is read before anything is charged.
- Step 3
Your payment invitation
When the plan fits your business, a payment invitation follows by email.
- Step 4
Your plan is built
Work begins when payment clears, from your own live public surfaces.
04See a sample
Open the plan before you buy it.
Sample. Invented business, peers and figures. Not a result, not a forecast.
01Equity Snapshot
Customers like the work. What surrounds it has drifted.
Owner-run · crew of nine · work comes by referral and search.
02Benchmark
Your customers talk on Surface A. Peer B’s talk on Surface B.
NotePeer B’s customers gather where you look closed.
03Leak Diagnosis
Fix firstTwo surfaces send customers to a dead end. They come first.
| Surface | Detail 1 | Detail 2 | Detail 3 | Detail 4 |
|---|---|---|---|---|
| Surface A | ||||
| Surface B | ||||
| Surface C |
- 01Contact accuracyThis week2 of 3 surfaces lead to a dead endThe fix · written into your plan
- 02Surface ownershipThis weekOne surface speaks for you without youThe fix · written into your plan
- 03Communication30 days41 of 50 customers heard nothing backThe fix · written into your plan
- 04PathwaysThis weekCustomers can’t move between your surfacesThe fix · written into your plan
One thing is already working. Your plan protects it.
04Prioritized Plan
Order is most of the value.
Every move, in the order that makes it work — written for your business, inside your plan.
This sample is invented; yours is not. Your plan is built from your own live public surfaces, and every figure in it carries its source and capture date.
Sample pages are proprietary material of The Reciprocity Method™; not to be reproduced or redistributed without written permission.
05Who it’s for
Is this your next step?
- Your work is better than your public record.
- You want every gap named, with its source.
- You want the fixes in order, and you’ll apply them yourself.
- You want to know where you stand first. The free Reputation Diagnostic takes about two minutes. Take the Diagnostic
- You want it built and presented for your team. That’s the Deep Diagnostic Review. See the Deep Diagnostic Review
06What it costs
One plan. One clear price.
The Diagnostic shows where you stand. Your next steps are the Method.
- 01Reputation DiagnosticAbout two minutesFree
- 02Relationship Equity Action PlanThis plan — R.E.A.P.$499
- 03Deep Diagnostic ReviewReady to take the next step? →$999
- 04The SprintImplementation, with youCustom Investment
Every Relationship Equity Action Plan and Deep Diagnostic Review begins with an intake. TRM reviews each one, and a payment invitation follows by email. Your R.E.A.P. investment credits in full toward the Deep Diagnostic Review — for 90 days from purchase.
Start with the intake07Questions
Asked and answered.
What do I receive?
One written Relationship Equity Action Plan: your Equity Snapshot, Benchmark, Leak Diagnosis, Prioritized Plan and the Method behind it, built from your own live public surfaces.
Why does it begin with an intake?
TRM reads every intake before anything is charged, so a payment invitation only follows when the plan fits your business.
Does it count toward the Deep Diagnostic Review?
Yes. Your R.E.A.P. investment credits in full toward the Deep Diagnostic Review for 90 days from purchase.
Will the plan ask my customers for reviews?
No. The plan reads your practice: how surfaces are kept, how messages are answered, how customers move between you. It never sets a review target or asks for a rating.
Is the sample a real business?
No. The business, peers and figures in the sample are invented. Yours is built from your own record.
Not sure where to start?
Start with ten questions.
Free. Your practice stage and your weakest habit, in plain words.