The Reciprocity Method™
Your business is better than what your reviews say.
A daily practice for you and your team that turns the care you already give into a reputation that keeps customers —
and earns the next.
30-second check
What does your business need right now?
Pick the one that sounds most like you. You’ll see the way in that fits, and where to go next.
Your way in
Pick one. The way in that fits appears here.
Nothing is saved or sent.Not sure? The free Diagnostic tells you where you stand.
Ways in
Start where you stand.
Every service leads to the same daily practice. Begin with what fits today, and grow from there.
The Diagnostic
Know where you stand.
Ten questions: your practice stage, your weakest habit and your next step.
Take the Diagnostic
The Ten Steps · Step One
Read the first Step, complete.
The finding, the arithmetic underneath it, and the substitution that corrects it. Complete, not a sample.
Read Step One
The Guides
Invite every customer, the same way.
Ask every customer the same way, right after your team’s best care, without pressure.
Read the Guide
The Guides
Answer every review.
Reply to every review and write for the next reader, with three sample replies to adapt.
Read the Guide
The Guides
Settle every complaint.
Treat every complaint as a burden to share: six steps, a sample reply, and how to stay calm with difficult customers.
Read the Guide
Relationship Equity Action Plan (R.E.A.P.)
Your plan, one step at a time.
Your public reputation record analyzed: where equity is strong, where it leaks, and the plan for this week, this month and the quarter after it.
See the Plan
Deep Diagnostic Review (DDR)
See what shines, and where it’s dark.
The Diagnostic, taken all the way down: the full equity map and the leak diagnosis, personalized for you and your team.
See the Review
The Ten Steps
Stop improvising. Start repeating.
The full Method in four sizes, from a single owner to a twenty-five-person operation. Each Step opens when it’s ready.
See The Ten Steps
Phrase Systems · Frontline
Find the moment.
For anyone who answers the customer. Nine moments customers remember, one card each.
See the Frontline Cards
Phrase Systems · Leadership
Take the lead.
For anyone who leads a team. Nine conversations a team remembers, one card each.
See the Leadership Cards
The Newsletter
Earned reputation, made practical.
One real problem each month: what it is, why it costs you, and the evidence behind it.
Read the Newsletter
The Newsletter · Premium
The fix, every month.
The frontline move that closes the month’s problem, and a tool to put it to work.
Go Premium
The Sprint
Installed with you.
Implementation, with you: scoped to the building, the teams and the timeline.
Start a Conversation
The Newsletter
The care is already there. Let’s make it compound.
One issue a month, by email.
Good to know
Questions owners ask first.
Something we didn’t cover? Ask, and we’ll answer it.
Isn’t asking for reviews against the rules?
Not on most platforms; Google, for one, welcomes it. What crosses the line is how some ask: offering incentives, asking only the happy customers, or asking for a specific star rating. A few platforms, Yelp among them, ask businesses not to request reviews at all, so check each one’s rules. Invite everyone the same way, for honest feedback, and you are on solid ground.
Do I really invite everyone, even the tough customers?
Yes. The same invitation, every completed job. Inviting everyone is both the fair practice and the safe one; screening for who seems happy is exactly what the rules are built to catch.
What if we get a bad review?
Answer it calmly and publicly, fix the issue on its merits, and keep the resolution separate from the review itself. A complaint handled well often earns more trust than a spotless record.
How many reviews should we aim for?
None in particular. There is no target number, and chasing one is the wrong game. Measure whether you invited everyone, at the right moment. That is the part you control.
How long until we see results?
Reputations compound slowly, and every business moves at its own pace. Think in weeks, not days. The practice is the point; the numbers are the echo.
What does it cost to start?
Nothing. The Diagnostic is free: ten questions, about two minutes, and you leave with your stage, your weakest habit and your next step. Every other way in is on Services.